Media Planning and Purchase
The purpose of media planning; Within the framework of a systematic media analysis and media planning, the ad message is to ensure that the requested target audience is as effective as possible. However, if our advertisement message is misfiscated, the media tool that will enable us to reach the target audience, maybe the hearing of our message is to be mentioned, but the desired return may not be obtained.
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The most appropriate media tool must be determined to the sector of the product or service to be marketed, according to the target audience. Ad broadcasts will be successful if it is done in accordance with the sector. Media purchase is a phase to be meticulously organized, such as all other stages.
While purchasing media is working with an agency, it provides you with a great price advantage.
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What is the process of media planning?
Product analysis is made. Every detail about the product should be known.
It is very important in terms of increase the recognition of the product to determine which target audience will address the campaign.
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The media tools to be reached directly to the target audience should be selected.
The budget assessment is made. The success rate of the campaign is compared to the budget.
During the campaign, the small-scale public opinion should be made at certain intervals.
The analyzes conducted throughout the campaign are associated with the installation of the drying.